The RJC Group

The Brief

Going into 2020, the RJC Group wanted to evolve its online presence by having a new, single-page website developed, providing an improved experience to its candidates and clients alike.

The website would need to effectively convey the RJC Group’s expertise and personable approach, while providing a smooth user journey for each of its key users.

Key Objectives

• Create a bold and bespoke look and feel for the RJC Group in line with its existing branding
• Effectively convey the RJC Group’s experience and expertise in the technology sector
• Provide an optimised, user-friendly experience for clients and candidates with intuitive navigation
• Build a custom contact form including a CV upload function
• Integrate the website with Google Analytics

Stakeholder Workshop

Our design and UX experts led a half-day workshop with the RJC Group’s directors and key stakeholders, allowing us to deep dive into the website’s key audiences and explore options for its look and feel.

The outputs of this workshop informed the remainder of the project and ensured that the RJC Group’s team felt involved and consulted from the start.

“The workshop was a fantastic opportunity to work collaboratively with the RJC Group’s senior leadership and build a strong consensus on the website’s visuals and key audiences.”

Laurent D’Unienville, UI Designer at JBi Digital

Intuitive Navigation

The RJC Group did not want to overcomplicate the user experience, so we worked with them to ensure that it felt straightforward and bespoke.

We included an intuitive side navigation to guide users down the page, signposting sections and allowing them to move back and forth between content with ease.

We also added a bold “Get in Touch” call to action on the landing page which, when clicked, takes users straight to the contact form.

Customised Contact Form

From the start, it was clear that the ultimate goal of the website was to maximise lead conversion, with tailored journeys for each of the RJC Group’s key audiences: clients and candidates.

The contact form was therefore essential to the website’s success. For this reason, we designed a custom form for the RJC Group, starting with a field that prompts users to specify whether they are “Looking for new opportunities” or “Looking to hire”.

We also included a CV upload function for candidates.

Results and Testimonial

The new website was launched in August and the RJC Group’s key stakeholders are very pleased with its performance, which they say has already brought a noticeable increase in leads.

“We are delighted with the new website, which has taken our digital presence to the next level and is already bringing results. The JBi team was fantastic from start to finish.”

Edward Campbell, Co-founder and Director of the RJC Group

The RJC Group is a growing company with a strong reputation in IT recruitment; we are proud to have played a part in such an important stage of the company’s development.

If you have a project that you would like to discuss with the JBi team, please don’t hesitate to get in touch through hello@jbidigital.co.uk or by calling 0207 043 2510.