Carbon Reduction Plan
Updated: October 2025
Commitment to Net Zero
James Blake Solutions Ltd (trading as JBi Digital) is committed to achieving Net Zero greenhouse-gas (GHG) emissions by 2050 or sooner.
- Status: JBi Digital achieved Carbon Neutral certification for the 2023/24 reporting period (November 2024).
- Trajectory: We align with a science-based trajectory that mandates halving our emissions by 2030 and reaching Net Zero by 2050 through continued measurement, monitoring, and reduction actions.
- Review: Every year Carbon Neutral Britain will review our emissions and reduction progress, guiding our 2025 targets.
Baseline Emissions Footprint
The baseline emissions provide the benchmark against which all future reductions are measured.
| Metric | Details |
| Baseline Year | 2023/24 (First full emissions calculation) |
| Reporting Period | 1 November 2023 – 31 October 2024 |
| Total Baseline Emissions | 23.50 tCO2e (Scopes 1, 2, & 3) |
Current Emissions Breakdown (2023/24)
| Scope | Description | tCO2e |
| Scope 1 | Direct Emissions (Company-owned vehicles and onsite combustion) | 0.00 |
| Scope 2 | Energy Indirect (Purchased electricity for office and EV charging) | 1.21 |
| Scope 3 | Other Indirect (All value chain emissions) | 22.29 |
| Total | All Scopes Combined | 23.50 |
Scope 3 Emissions Details (PPN 06/21 Mandatory Categories)
JBi Digital has assessed and reported on all five mandatory Scope 3 categories, demonstrating full compliance with PPN 06/21 requirements.
| Scope 3 Category (Mandatory) | Estimated tCO2e | Key Activities |
| Business Travel | 10.51 | Rail, air, and taxi travel for meetings and events; virtual meetings are the default. |
| Employee Commuting | 2.07 | Emissions from hybrid working (two office days/week) with an emphasis on public transport use. |
| Waste Generated in Operations | 0.10 | Office waste and recycling via the local council; very minimal paper usage due to digital operations. |
| Upstream Transportation & Distribution | 0.05 | Courier and freight services for IT equipment and office supplies (calculated using DEFRA factors). |
| Downstream Transportation & Distribution | 0.00 | Not applicable: Digital services are delivered online with no physical product distribution. |
Other Scope 3 Emissions Tracked for Transparency
| Scope 3 Category | Estimated tCO2e | Key Activities |
| Organisation Energy Usage WFH | 4.49 | Estimated electricity usage for employees working from home, calculated based on standard conversion factors. |
| Well To Tank (WTT) | 2.10 | Emissions associated with the extraction, processing, and delivery of fuels consumed (e.g., electricity or gas) before they are used by the organisation. |
| Business Hotel or Event Activities | 1.65 | Emissions are generated from accommodation and venue energy use during business events, conferences, and overnight stays. |
| Transmission & Distribution Losses | 0.11 | Emissions arising from the energy lost during the delivery of purchased electricity from the generation source to the office. |
| Organisation Water Usage | 0.04 | Emissions related to the heating of water consumed at the office premises. |
Reduction Targets and Pathway
Our reduction targets are explicitly defined to align with our 2050 Net Zero goal.
| Target Milestone | Reduction Required | Annual Reduction Rate |
| 50% Reduction by 2030 | 11.75 tCO2e reduction from baseline. | 7.14% per year (approx. 1.68 tCO2e annual reduction from baseline). |
| Net Zero by 2050 | Further reduction is required after 2030. | 2.5% year-on-year reduction thereafter to reach Net Zero. |
Reduction Strategies
Our strategy focuses on implementing immediate and long-term changes across our highest-impact areas.
| Emissions Area | Initiative / Key Action |
| Business Travel | Prioritise virtual meetings and rail over air travel; consolidate trips. Encourage EV use and book eco-certified hotels. |
| Employee Commuting | Maintain hybrid working; expand Cycle-to-Work and EV salary-sacrifice schemes. |
| Energy & Office Efficiency | Continue using renewable electricity; optimise heating/AC scheduling and device power management. |
| Waste & Circularity | Enhance recycling; strictly minimise printing; recycle IT equipment via certified partners. |
| Supply Chain | Prefer low-carbon hosting and hardware. Systematically request and evaluate supplier sustainability information. |
Wider Environmental Impacts (Scopes 4 & 5)
While Scopes 4 and 5 are not part of formal GHG accounting under PPN 06/21, we track them qualitatively to demonstrate whole-value-chain sustainability awareness.
| Scope | Description | JBi Digital’s Action |
| Scope 4 | Avoided/Enabled Emissions: Emission savings enabled by our services. | Our digital solutions (online administration, virtual platforms) help clients reduce their own carbon footprints (avoiding printed communications and physical travel). |
| Scope 5 | Wider Environmental & Social Impacts: Broader social and environmental co-benefits. | We support biodiversity and social goals through responsible procurement, accessibility standards, and investment in verified offset projects that deliver positive co-benefits. |
Governance and Declaration
This Carbon Reduction Plan has been completed in accordance with PPN 06/21, ISO 14064-1:2018, and the GHG Protocol: Corporate Accounting and Reporting Standard (WRI/WBCSD).
This plan has been reviewed and approved by the Directors of James Blake Solutions Ltd (t/a JBi Digital).
Declaration: “JBi Digital is committed to the ongoing measurement and reduction of greenhouse-gas emissions, working towards Net Zero by 2050 through data-driven action and transparent reporting.”
Signed: David Gelb, Managing Director — James Blake Solutions Ltd (t/a JBi Digital)
