Cloudfm
Digital transformation for one of the UK’s fastest growing facilities management companies
Cloudfm is a leading provider of facilities management services, including risk management, technical consultancy and technical solutions.
In 2019, Cloudfm partnered with JBi to create a tailored strategy, evolve Cloudfm’s online brand and build an all-new, industry-leading website. The company’s previous website was half a decade old and was not reflective of the company’s impressive growth and status.
The new website needed to reflect Cloudfm’s brand values with strong visuals and a clear message of innovation, expertise and appetite for a challenge, setting the company apart from its competitors.
- 50% Increase in users50%
- 28% Increase in sessions28%
- 1 Refreshed brand & messaging framework1
UX-focused Discovery phase to explore stakeholder objectives and define key user journeys
This project was centred around a collaborative Discovery phase which engaged Cloudfm’s key stakeholders in a series of workshops designed to build a strong, shared understanding of the company’s digital objectives and requirements.
JBi’s team of experts worked closely with the Cloudfm team to explore various design directions, define Cloudfm’s brand messaging and create a clear project plan.
The results of the Discovery phase informed the conceptualisation and design phases and ensured that all stakeholders were aligned on the key decisions behind the project.
The Discovery phase highlighted the need for Cloudfm’s website to be easily customisable and scalable for future growth.
The design and development teams to took a modular approach.By doing so, we were able to deliver a versatile website on WordPress, giving admins the ability to manage the website’s content and appearance wherever necessary without losing visual consistency. Read more about module design at JBi.
The for the aesthetic directon was to find a way to marry Cloudfm’s brand messaging with the website’s visuals based on the outputs of the Discovery phase. After a period of brainstorming, benchmarking and collaboration withe the Cloudfm team, there was a strong consensus that an interactive 3D model would achieve just that.
The Cloudfm team was delighted with the results the project
The new website delivered a dynamic and user-focused online home for the company that is reflective of its positioning and messaging.
“The team at JBi Digital have been an absolute joy to work with. Their partnership approach suits us perfectly and we have an excellent working relationship based on strong communication, high quality project management and innovative digital design. We love our new website!”
Digital transformation. Delivered securely.
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