Women in Banking and Finance (WIBF)

Promoting industry change with an offline community

Women in Banking and Finance (WIBF) are a not-for-profit, volunteer-led organisation that aims to improve a male dominated industry in finance.

JBi Digital was fortunate enough to work with WIBF to help them achieve their overall goal of driving more women into the financial sector by continually increasing their offering to members.

Building an "offline" community

WIBF is a personable and passionate organisation and it was important that we quickly acquired an understanding of their values before we investigated the digital improvements they sought. The JBi team had the opportunity to attend one of their events and learn more about this fantastic organisation.

It was clear they wanted to grow and inspire more like minded people to join their community and help transition away from the male dominated perception that exists in the industry.

WIBF required a digital entity that would encourage further ‘offline’ activity from their members, creating a digital hub that advertised events, webinars and engagements to connect like minded people together around a single platform.

Efficient and dynamic membership system

A key pillar to the success of this website was around how we could best serve the interests of the WIBF team and explore the best ways to increase the number of members.

We discovered that an optimised backend would enhance the efficiency in raising awareness and promoting engagement with the community. To achieve this we:

• Used a bespoke WordPress CMS that WIBF team members were already comfortable with, as well as simplified certain functionality such as incorporating different events more efficiently.
• Developed the backend from the perspective of members. We needed to ensure that members had a seamless user journey from the moment they reached the ‘sign in’ page.
• Worked closely with members in interviews and workshops to understand what they valued most and how they would like to be involved with the digital platform.

The result has seen a completely immersive experience where members can seamlessly navigate through different areas of the backend.

Long-term digital parterns

Our partnership with WIBF did not finish at the completion of the website. We continue to assist the team across the post go live stage, supporting a range of different requests.

We hope to grow the platform over an extended period of time with continuous feature and functionality developments to ensure the website is totally reflected in WIBF’s growth and always showcases a modern look and feel.

Having attended some of WIBF’s events, we know how inspiring and headstrong the women behind this organisation are and we continue to strive and collaborate with WIBF for growth and progress to better improve a male dominated industry.