Carbon reduction policy

JBi Digital is committed to achieving Net Zero emissions by 2040 or sooner. This commitment aligns with public sector environmental standards and our goals to reduce environmental impact.

By the end of the year 2024, Carbon Neutral Britain will review our emissions and reduction progress, guiding our 2025 targets.

Baseline emissions footprint

Current estimated emissions reporting 2023-2024

Total estimated carbon emissions:

Overall total: ~23.50tCO₂e

Emissions reduction targets

To achieve Net Zero by 2040, JBi Digital has set annual reduction targets. Our reduction strategies are projected to lower our carbon footprint by 10% each year, aiming for approximately 8.955 tCO₂e by 2025 based on our total estimated carbon emissions of 9.05 tCO₂e. This long-term commitment will ensure we make meaningful progress towards sustainability and environmental responsibility in our operations.

2023-2024 Foundation phase: Carbon reduction initiatives

1. Electricity (Scope 2)
   • 2024 Target: Reduce office energy consumption by 10% through efficiency optimisations and employee awareness, e.g., turn off monitors, EOD office checks.
   • 2025 Goal: Transition to renewable energy sources by July 2025, upon contract expiration with EDF.
   • Actions: Implement smart energy management, including automated lighting and smart thermostats, and track usage for continuous optimisation.
2. Commuting and hybrid work (Scope 3)
   • 2024 Target: Encourage eco-friendly commuting,
   • Actions: Introduce a Cycle to Work scheme to reduce travel emissions.
3. Digital operations (Scope 3)
   • 2025 Target: Decrease emissions from digital operations by 10% through efficiency improvements. E.g. Automating server scaling to only use resources when necessary
   • CI/CD: Further efficiencies by limiting redundant builds, only testing necessary modules, non-urgent tasks to be scheduled off peak.
   • Actions: Optimise digital storage, streamline data processing, reduce redundant data, and use efficient web design, including dark-mode compatibility
4. Remote work emissions (Scope 3)
   • 2025 Target: Reduce remote work emissions by 10% by encouraging energy-efficient home office practices.
   • Actions: Provide energy-saving tips and consider offering energy-efficient home office equipment. Track remote work energy use through surveys and offset residual emissions where necessary.

Long-term roadmap to 2040: Sustained reduction and offsetting strategies

1. Renewable energy transition
   • Complete the transition to renewable energy for office electricity by July 2025.
2. Enhanced emissions tracking
   • Use tools such as the Carbon Trust SME Calculator to monitor Scope 2 and Scope 3 emissions, with quarterly assessments for accuracy and goal alignment.
3. Sustainable supplier strategy
   • Evaluate suppliers’ environmental commitments and transition to a fully sustainable supply chain by 2040. Implement a procurement policy favouring low-carbon vendors.
4. Procurement and waste (Scope 3)
   • Reduce emissions from procurement and waste by 10% and establish a green procurement policy.
   • Switch to sustainable products such as recycled paper, eco-friendly supplies, and ENERGY STAR-certified devices. Formalise procurement guidelines prioritising low-carbon and sustainable vendors.
5. Employee engagement and training
   • Offer annual training on sustainable practices to support behavioural alignment with the agency’s carbon reduction goals.
6. Increased offsetting
   • Invest in high-quality carbon offset programs for any remaining emissions from commuting, digital operations, procurement, and waste. Programs will focus on reforestation and renewable energy projects.
7. Third-party verification and transparency
   • Partner with Carbon Neutral Britain or similar agencies for annual third-party verification, ensuring transparency and accuracy in emissions reporting and reduction progress toward Net Zero.

Monitoring, reporting, and transparency

• Annual report: Publish an annual report to clients summarising emissions reductions, current footprint, and progress toward Net Zero.
• Client transparency: Share progress updates with clients and stakeholders to maintain transparency and promote shared responsibility.

Projected emissions reduction pathway

Based on these reduction targets, JBi Digital anticipates a 10% reduction each year, leading to an estimated 8.95 tCO₂e by the end of 2025. By 2040, we expect to achieve Net Zero through a combination of emission reductions and high-quality offset programs.

Declaration and sign-off

This carbon reduction plan has been completed in accordance with PPN 06/21 and associated guidance and reporting standard for carbon reduction plans.

Emissions have been reported and recorded in accordance with the published reporting standard for carbon reduction plans and the GHG Reporting Protocol corporate standard, and use the appropriate government emission conversion factors for greenhouse gas company reporting.

Scope 1 and Scope 2 emissions have been reported in accordance with SECR requirements, and the required subset of Scope 3 emissions have been reported (where available) in accordance with the published reporting standard for carbon reduction plans and the Corporate Value Chain (Scope 3) Standard.

This carbon reduction plan has been reviewed and signed off by the board of directors (or equivalent management body).

This statement was signed on behalf of David Gelb, Managing Director, JBi Digital. Date: 31 October 2024