What are cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are used to collect information about how you use the website, such as the pages you visit and the links you click on. This information can be used to improve your browsing experience, make the website more relevant to you, and provide you with more personalised content.
For example, cookies can be used to remember your login details, so you don't have to enter them every time you visit a website. They can also be used to track the products you have viewed in an online store, so that you can easily find them again when you're ready to buy.
How we use cookies
- Essential cookies: required for core functionality such as navigating pages and accessing secure areas.
- Analytics cookies: used to gather anonymous information about visitor behaviour such as which pages are most visited, how long people spend, and what paths they take through the site.
Cookies used on our website
| Cookie Name | Category | Provider | Purpose | Retention |
| _ga | Analytics | Google Analytics 4 | Distinguishes unique users and generates statistical data about website usage. | 2 years |
| _gid | Analytics | Google Analytics 4 | Distinguishes users and records browsing activity for analytics reporting. | 1 day |
| _gat | Analytics | Google Analytics | Limits request rates to Google Analytics servers. | 1 minute |
| _clck | Analytics | Microsoft Clarity | Persists the unique Clarity user ID and preferences across multiple pages. Ensures subsequent visits to the same site are attributed to the same user. | 1 year |
| _clsk | Analytics | Microsoft Clarity | Connects multiple page views by a user into a single, cohesive Clarity session recording. | 1 day (or end of session) |
| _gcl_au | Marketing / Advertising | Google Ads | Stores campaign information and measures advertising conversions and effectiveness. | 90 days |
| _lfa | Analytics / Marketing | Leadfeeder (Dealfront) | Tracks and identifies corporate website visitors, matching IP addresses to companies for B2B sales intelligence. | 7 Days |
Managing Cookies
You can manage your cookie preferences at any time through our cookie settings tool. You may also control and delete cookies through your browser settings.
Please note that disabling certain cookies may affect the functionality and performance of the website.
Third-party providers
Some cookies on this website are set by third-party providers, including:
- Google Analytics
- Google Ads
- Microsoft Clarity
- Leadfeeder (Dealfront)
- Cloudflare
- Cookie Control (Civic)
- Google Tag Manager
These providers may process information in accordance with their own privacy and cookie policies.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our use of cookies. Any updates will be published on this page.
Your choices
You can use your browser settings to block cookies. Visit aboutcookies.org to find out how. However, blocking essential cookies may result in poor site functionality.
Contact us
For any questions about our cookie policy, email hello@jbidigital.co.uk or contact us via our contact form.