Rennie & Co

Rennie & Co are a high-end diamond jewellery boutique based in the heart of London’s jewellery quarter Hatton Garden.  With over 60 years in trade and a vision to provide the buyer with an experience, Rennie & Co look to offer their customers with beautiful and unique pieces to last a lifetime. Specialising mainly in diamond jewellery, each piece is born out of British craftsmanship adding to the exclusivity that Rennie & Co offer to their consumer.

What was Required

With a clear vision Rennie & Co approached JBi with two main requirements for their new website:

• Design and develop a user interactive ‘jewellery buying e-store’ allowing online customers to buy jewellery online
• Design a platform that would allow users to browse for specific products by category or a subcategory using filters to search for products by carat, clarity, colour and price.

What we did

We worked closely with Rennie & Co to ensure that both objectives were met to the highest standard whilst ensuring the new website reflected the high-end feel of the boutique.

• Developed the E-Commerce platform on an Magento interface
• Integrated a secure payment gateway function
• Integrated MailChimp for Newsletter subscription
• Integrated a system for stock & order management on the online store
• Designed a rotating main banner and clickable sub banners on main page
• Integrated social media icons for online visitors to share items on their individual platforms
• Integrated a function allowing users to review products
• Set up a Google Analytics function measuring web analytics and trends

JBi verdict

It was an absolute pleasure working with Rennie & Co on the redesign and development of their new website. We wanted to ensure that the new website showcased each jewellery piece in all it’s glory and sparkle — the ultimate virtual window-shopping experience! Whilst it was difficult not to get distracted we are particularly proud of this website as we think it effectively reflects the elegance and beauty that each of Rennie’s jewellery pieces do.