JBi-Film-Cover
JBi-Film-Cover
Portrait-Poster-Mock-up
Portrait-Poster-Mock-up

Missing People

#Unmissable Website and Marketing Campaign

Missing People make it their mission to offer support and assistance to the quarter of a million people who go missing every year in the UK – and to their families. They work tirelessly to build support networks and raise funds for individuals who often have nowhere else to turn.

#Unmissable Exhibition
#Unmissable Exhibition

The #Unmissable Exhibition

Between the 14th and 17th March 2019, Missing People hosted an exhibition as part of The Other Art Fair at The Old Truman Brewery, showcasing 25 impactful portraits of 25 missing people.

The aim of this thought-provoking exhibition was to raise awareness for the 25 missing people featured in the paintings, as well as the quarter of a million people who go missing every year in the UK.

Curated by Ben Moore, the founder of Art Below, the exhibition included work from a number of renowned and up-and-coming artists including Rebecca Fontaine Wolf, Carne Griffiths and Will Teather.

Project Objectives

  • Design an impactful set of campaign marketing collateral to promote the #Unmissable exhibition throughout the UK
  • Design and build a website for the campaign with optimised UX to drive up exhibition ticket sales
  • Raise awareness for the individuals portrayed as well as Missing People itself

Our Approach

The project centered around a series of brainstorming meetings between the JBi creative team, Missing People and Art Below with the key objective being to develop a distinct campaign identity that would maximise awareness of the exhibition.

The result of this collaborative approach was an impactful, eye-catching  look and feel which supported the key message – that attending the #Unmissable exhibition would actively support Missing People’s efforts to reunite families and loved ones across the UK.

The look and feel was then applied across all marketing collateral and the website in order to establish a cohesive campaign experience.

Website Design

Given the nature of the exhibition and the important message that needed to be conveyed, the marketing website needed to be bold and artistic with a unique and memorable UX.

We delivered an interactive, distinctive and visually appealing site that placed its focus on telling the stories behind the people being portrayed in the exhibited artwork.

The website is unfortunately no longer live.

Device-Mock-up
Device-Mock-up

Billboard Designs

Our design team worked hard to produce an eye catching billboard design, which was used in hundreds of prime locations across the UK, including at London Underground stations Liverpool Street, Warren Street and Euston.

Landscape-billboard-mockup
Landscape-billboard-mockup

Marketing Collateral

We designed a series of social media assets for use across Missing People’s main platforms, including Facebook, Instagram and Twitter.

Working in collaboration with the Missing People team, we were able to produce assets which were aligned with the campaign’s look and feel and conveyed a clear and effective message.

Social-Media-Mock-Up
Social-Media-Mock-Up

Results

  • The website and marketing campaign successfully raised awareness for the exhibition, which was a resounding success
  • In March, the #Unmissable website had more than 5,000 page views, of which the average session duration was over 2 minutes
  • In achieving the above, we were also able to raise awareness for Missing People and its mission

 

This year, Missing People is celebrating its 25th anniversary as a registered charity, a testament to its longevity and success.

We are proud to be working with and supporting the Missing People team as it goes from strength to strength and changes peoples’ lives for the better.

Do you have a project you’d like to discuss with the JBi team? Drop us an email at [email protected] or call us on 02070432510.

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