Channel 4

Designing a youth-led community research platform for one of the UK’s leading broadcasters.

UK Tribes showcases Channel 4’s research, knowledge and understanding of how the 16-24 year old market is fabricated and how it operates.

They explore the tribes in which young people gather and the youth culture they’re involved in; all of which is described directly from the Tribe communities making the results more genuine and less generalised.

Through the UK Tribes brand, Channel 4 is able to offer potential advertisers information that will help their advertising campaigns target this sector more effectively.

Channel 4 needed a new fresh colourful website for Tribe members to share their stories and JBi were perfect for the job. We transformed the outdated, clunky and hard to use website into a visually powerful platform to showcase their rich and colourful research.

Elevating Channel 4's online presence: a visually stunning and user-centric website reflecting their mission and research.

Channel 4 wanted an exciting website that showed off the UK Tribes’ mission, as well as the depth of its research and resources.The JBi team was given free reign to uplift the website’s aesthetic in line with Channel 4’s brand guidelines, including creative control of elements such as fonts and styling.

It was also vital that the new website was user friendly, with clear user journeys and effective CTAs. We concentrated on making the content as clean and readable as possible and devised heatmap plans to map out calls-to-action (CTAs) to maximise engagements and extend user journeys.

Finally, the website was made to be fully responsive on desktop, tablet and mobile. This approach meant that the designs were both user-focused and impactful.

Building the website on a WordPress CMS with security and scalability as a priority.

The website’s backend needed to adhere to the strict security and privacy guidelines set by Channel 4. WordPress was chosen for its flexibility and scalability.

We customised the dashboard to make the admin experience intuitive and enable content writers to preview their content before publishing.

Secure forms were built into the CMS with encrypted data and a branded email to confirm receipt for users.

The old website required first time users to enter their details and wait for an email enclosing their login credentials before they could enjoy the site. This login email was manually processed by an admin, which was an unnecessary and time consuming process. By using cookies, JBi was able to optimise the process and collect only an email address on arrival, streamlining the user experience.

Finally, we trained the Channel 4 team in how to use the CMS and provided a detailed user manual to get them .