JBi unveils new online retail store for Lorna Jane

JBi recently designed a new online retail store for Lorna Jane, a leading women’s active wear brand from Australia. The website can be checked out at www.activeinstyle.co.uk.

About Active in Style

Activeinstyle.co.uk is an online retail store from Australia’s much beloved active wear brand Lorna Jane. With a history stretching over two decades and over 130 retail stores globally, Lorna Jane, Australia’s iconic active wear label for women has finally arrived in UK.This much-loved brand, which aims to inspire all women to lead an active life, is available to buy exclusively online from January at www.activeinstyle.co.uk.

JBi, did the complete website design from conception to their CMS development. Features of the new Lorna Jane online retail store includes a user friendly navigation system for all products, a convenient product search tool and a creative gallery which would make you want to check the products. JBi also implemented design that demonstrate activeinstyle.co.uk more modern branding.

The JBi’s project manager, Joel commented,“We are privileged to have designed and developed the website for this much loved women’s brand from Australia which has been iconic in inspiring women since two decades to lead an active life.”

The websites strong database search tool enables users to browse through various active, authentic garments according to various types of apparel like jackets, shorts, hoodies, singlets etc,  accessories like hats, socks, intimates etc and according to type of activities like gym, dance, running, yoga, etc.

The website is structured and developed with an easy to use content management system which will allow staff of the ActiveInStyle the ability to update, manage, add any new pages and delete existing pages. Filters enable the search to be customised by colour or price. The site also features offers and promotions exclusively for the UK market; as well as access to the inspirational videos created each month to accompany the new collections and campaigns.“The flexibility of this website CMS was a key project goal and we’re happy to have had the experience of working with Lorna Jane in creating this excellent online retail store www.activeinstyle.co.uk”, said Joel.

About JBi

A full service digital web agency situated in London, JBi provides web design and development services, E-commerce & CMS website development, web application development, online or digital marketing services like Search Engine Optimisation (SEO), Pay Per Click advertising (PPC), E-mail marketing and Social Media Marketing. For more information, view our services page and follow JBi on Twitter and Facebook.