Christmas campaign will give children the chance to win a video call with Santa Claus!
LONDON, November 1st, 2021. The Childhood Trust, London’s child poverty charity, is launching a Christmas campaign in partnership with JBi Digital, its long term digital partner.
The campaign will give children the chance to write their own letter to Santa and receive a personalised response in December.
Every child who sends a letter will also be in with a chance of winning one of five one-to-one video calls with Saint Nick himself!
The campaign is now live at the following link:
https://www.childhoodtrust.org.uk/christmas-letter-to-santa
Last year, The Childhood Trust broke its own records by raising a total of £3,060,469 for 85 projects over the Christmas period, supporting approximately 144,000 children and young people in London.
With COVID-19 having caused an increase in child poverty across the UK, the charity has set itself a fundraising target of £3.5m this Christmas.
The Childhood Trust and JBi Digital Extend Their Partnership
JBi Digital was honoured to be named The Childhood Trust’s long term digital partner in 2020. As part of this partnership, the agency was appointed to design and build a new website for The Childhood Trust on a pro-bono basis, enhancing the charity’s brand and digital presence.
The website has been a huge success, bringing The Childhood Trust a 25% increase in page engagement and more-than-doubling online donations. It was named Best Non-Profit Website at the WebAwards 2021.
As a consequence, it has enabled the Trust to support over 55,000 more vulnerable young people impacted by poverty in London in 2021 and is contributing to the Trust’s ongoing growth.
The Letter to Santa campaign is the latest project undertaken as part of this partnership, with the ultimate goal of raising as much money as possible for children in poverty.
About JBi Digital
JBi Digital is an award-winning, London-based digital experience agency, offering strategic, creative, technical and digital marketing services.
For more information, visit: www.jbidigital.co.uk/
About The Childhood Trust
The Childhood Trust is London’s child poverty charity, dedicated to alleviating the impact of poverty on children and young people living in the capital.
To find out more, visit https://www.childhoodtrust.org.uk/
