Business guide to Twitter part 6: Structuring your tweets in a time plan

Now that we have all the tools we need, let’s go through an effective and EASY time plan, that will make your day run a lot smoother. This is for those business men and women who just don’t have the time to sit in front of a computer tweeting away.

Time plan

When you come into work in the morning, make yourself a coffee, listen to messages etc, take time out to write down up to 5 things you can Tweet about during the day. Here is an example list:

• Resources
• Projects
• Blog update
• Video link
• A question

This list is based roughly on what we at James Blake would use to plan our Tweets. The content will change depending on the type of company, for example, a web design company will tweet about resources containing tips on web development or graphic design.

The next step is to organise when in the day you will publish these Tweets, from when you get in, to when you leave the office. For example:

9:30 – Plan Tweets and reply to messages

10:00 – Video Link to an interesting video

12:00 – A link to a resource from another website

14:00 – A question to Tweeters

16:00 – A link to a company project

17:00 – Blog Update

You might have noticed that the links to other websites come first, and then links to your website/blog come last. This is because users are most likely to interact and respond to others around 16:00 and 17:00. This is the time when a lot of workers are winding down after a long day of activity. Anytime before that they most likely wouldn’t have the time to respond. After you’ve decided what times to publish your tweets, use Social Oomph to schedule them. Now you can leave your Twitter account to its own devices, and get on with whatever else you need to do throughout the day.

With all of this though, remember that you should appear human in your Tweets, so when you add a link, include a nice comment to go with it. It doesn’t hurt to check on your account every now and again and say something funny to people.

That’s it! You’re now a Twitter veteran! It’s now up to you to make it work. Twitter takes commitment and strategy, so don’t be put off if you don’t see immediate results. Keep at it, and you’ll begin to discover things for yourself.