Missing People

JBi supported Missing People with campaign material and digital assets for multiple campaigns

Missing People is a UK charity working to offer support and assistance to the quarter of a million people who go missing every year in the UK, and to their families. They work tirelessly to build support networks and raise funds for individuals who often have nowhere else to turn.

JBi supported Missing People during the launch of their IsThisOk and #unmissible campaigns. Assisting in the design and rollout of marketing campaigns to increase brand awareness and engagement with the charity.

Launching a national chatbot service in partnership with the UK’s leading children’s charities

Missing People teamed up with Children In Need, NSPCC and Childline to launch IsThisOk?, a chatbot service which provides support and reassurance for young people aged 13-18 who might be at risk of abuse or exploitation.

JBi was appointed to support the launch of this service by creating the IsThisOk? Brand, producing a set of brand guidelines and designing impactful campaign marketing material. This material included outbound marketing collateral, social media assets, a YouTube pre-roll video and more.

The central mission of the IsThisOk? campaign is to provide support to as many vulnerable young people as possible, so our priority from the beginning was to ensure that we were considering the target audience at every turn.

Our approach was led by the feedback and insights of IsThisOk?’s target audience: young people

We worked closely with Missing People to take full advantage of the user research groups that they had available. We tested our visual direction for the campaign, as well as early logo concepts and collateral with groups of young people. This was of massive help to our design team as these concepts evolved.

We also produced an initial benchmarking questionnaire, which was completed by each of Missing People’s research groups and circulated through Childline’s social channels.

Following several rounds of feedback and collaboration, we produced the final version of the IsThisOk? Brand, which was launched on a national scale.

Missing People wanted an adaptable and wide-reaching campaign which could be targeted at a diverse range of young people. The final campaign deliverables included posters, leaflets, bus stop billboards, social media assets, Snapchat geofilters and a 10 second Snapchat advert and campaign video.

Designing impactful campaign marketing collateral to promote the #Unmissable exhibition across the UK.

Between the 14th and 17th March 2019, Missing People hosted an exhibition as part of The Other Art Fair at The Old Truman Brewery, showcasing 25 impactful portraits of 25 missing people.The aim was to raise awareness for the 25 missing people featured in the paintings, as well as the quarter of a million people who go missing every year in the UK.

Curated by Ben Moore, the founder of Art Below, the exhibition included work from a number of renowned and up-and-coming artists including Rebecca Fontaine Wolf, Carne Griffiths and Will Teather.

Designing and building a website to showcase the #Unmissable exhibition.

Given the nature of the exhibition and the important message that needed to be conveyed, the marketing website needed to be bold and artistic with a unique and memorable UX.

We delivered an interactive, distinctive and visually appealing site that placed its focus on telling the stories behind the people being portrayed in the exhibited artwork.

As well as a series of social media assets for use across Missing People’s main platforms, including Facebook, Instagram and Twitter and billboards displayed across hundreds of UK locations.