Hovis’ Christmas Campaign

Custom e-commerce store to promote Hovis' festive fashion line

Ahead of Christmas 2023, Hovis required a promotional campaign store designed and built in a very short timeframe to help them sell festive jumpers and hats!

We needed to be as efficient as possible to plan the key priorities and requirements for this campaign

Hovis brought us the idea in early November, leaving us with limited time to get the site ready for December. We had to collaborate and align on the key purposes and main objectives in a short period of time.

Key objectives included:

• User experience (UX) was to be paramount, and the website had to be easy to use.
• Seamless e-commerce purchasing experience for users.
• Each product had to be clearly presented, as well as the available sizes and items left in stock.
• Hovis’ branding had to be represented across the site and users could to navigate to the main Hovis website.

After reviewing the capabilities across different platforms, we agreed that Shopify would be the best approach for Hovis: providing a simple and efficient e-commerce platform for users and the Hovis team.

The website had to be centred around the shopping experience

We incorporated the hats and jumpers front and centre on the landing page with a simple layout that encouraged users to click on each product to explore their details. The product specific pages clearly showed available sizes, through an intuitive shopping experience.

It was important that we captured users’ contact information before purchasing, whilst keeping the privacy & security of customer information. Customer information could then be managed on the backend of the website by the Hovis team, who could review purchases. Purchasers are sent confirmation emails and could track the progression of their order.

Completing the build in a two-week period, the site was live by the beginning of December, in time for festivities to begin.