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Open by Mike Petrucci
Open by Mike Petrucci

Your graphics matter

One of the key elements of any E-Commerce web design are the graphics. Your graphics say a lot about your website. What your visitors see makes them decide just what type of business you are running. In this article, we’re going to take a look at just why your graphics matter so much for your E-Commerce website.

Graphics help identify your business

If you are on the website for a company and are thinking of making a purchase from them, you need to be confident that the website is genuine. Using graphics associated with your company sounds like an obvious thing to do, but it’s worth making sure you do this so users aren’t put off.

This can include things like the logo of your business and extensions of that, such as other images or utilising a colour scheme drawn from your logo.

Project an image of your business

Graphics are also there to help project an image of your business. Every E-Commerce web design is different, so you need to think about exactly what you are trying to do. Do you want to project an image that is cool, classy and professional? or are you going for an E-Commerce site that is young-looking and funky?

How you decide to aim your graphics will depend on your target audience, as well as other factors such as what you are aiming to sell through your site.

Give information about products

Graphics in E-Commerce web design can help to give more information about the products and services that you offer. This is likely to be images of the products that you are selling. Customers are more likely to buy from you if they are able to see what they are buying. No matter what you’re selling, it’s worth including a few preview shots of each item.

As well as the main graphics for your products, thumbnail previews should also be included, as they can provide a good teaser to get people interested and persuade them to click through onto the main product page to find out more.

Graphics determine your page loading speed

Something else to remember with any graphics is that the higher the resolution and size, the longer they will take to load. This is an important consideration because if a website takes too long to load due to the graphics, it might encourage web users to click away from your site and go elsewhere for what they are looking for. It is also not SEO healthy when pages take a long time to load.

Websites need to get the right balance between good quality images that sell their products, and images that will load and display quickly no matter what browser a person is using. This is important for E-Commerce websites as they are very image heavy.

Graphics appear in image searches

Optimised graphics have benefits for SEO because they can appear in the results of relevant image searches. Lots of people carry out image searches on a regular basis, and using the web is an increasingly visual experience. Make sure your graphics can be found through searching. If your image SEO goes well, it could lead to more relevant traffic visiting your website.

The importance of graphics in E-Commerce web design cannot be overstated. They are there to sell your services and the image of your business, and help to ensure your website is attractive to look at and enticing for the people who are thinking of making use of your business.