With a new decade well and truly under way, we have asked some of our designers to take a look back at 2019 and pick their favourite pieces of creative work.
The final chapter of the 2010s will always be synonymous with Extinction Rebellion, Greta Thunberg and Getting Brexit Done, but we want to find some more exciting and creative reasons to commemorate it.
This is the first of a monthly blog series for 2020, which will give our creative team the chance to pick out their favourite designs and marketing campaigns on selected themes.
So sit back, relax and take a look through the examples of creativity and innovation that our design team have highlighted for January’s theme: Our Favourite Designs of 2019.
Cancer Research: Obesity Is A Cause Of Cancer Too
This powerful campaign by Anomaly London, which took a hard hitting stance towards obesity and its links to cancer, created quite a stir when it was launched.
While it incited controversy and drew accusations of “fat shaming”, the message was clear and the campaign had a strong reach, playing a key role in the charity’s push for the UK government to approach obesity as directly as it approaches smoking.
The JBi design team loved the impactful visuals used by this campaign, which successfully leveraged the style of an old cigarette package to draw a hard hitting parallel between obesity and the dangers of smoking.
You can read more about the links between obesity and cancer on Cancer Research UK’s website.
“The power of this campaign is in its execution; it uses an iconic graphic style which resonates with smokers and non-smokers alike, delivering a clear and direct message.”
Sam Izzet, Design Manager
Green Chameleon: Re-Think Tomorrow
One of their more eye-catching projects of the year was the website they designed for marketing and communication agency Nightingale, with the tagline “Re-Think Tomorrow”.
We were impressed by the subtle use of 3D in this design, as well as the nuanced way that Green Chameleon were able to incorporate highly stylised imagery and simple messaging in order to capture the Nightingale brand.
“2019 was an exciting year for UI design, with plenty of impressive projects to choose from. Even so, I constantly found myself gravitating towards the outstanding work done by Green Chameleon and Nathan Riley while searching for my favourite design of the year.”
Rhys Smitti, UI Designer
Allbirds: Sustainability Campaign
A set of unique and engaging promotional videos were created to showcase Allbirds’ environmentally friendly production process, with a dedicated video for each of its main production materials: Wool, Trees, Sugar and Trino™.
Our Senior UX Designer, Marika, was a huge fan of the campaign, and didn’t hesitate in naming it her favourite piece of digital marketing from 2019.
“This campaign appealed to me because it used video innovatively and creatively to cement Allbirds’ reputation as a market leader in sustainability.”
Marika Samek, Senior UX Designer
BestServedBold: "Interaction Design" Concept
One of the most exciting trends of 2019 was the increasing popularity of “interaction designs”.
These dynamic web page designs react to the user’s cursor movement to create an interactive and engaging visual experience.
Our design team was particularly impressed by the attention to detail demonstrated by this designer, who was able to create a subtle yet dynamic experience for the user.
“I was obsessed with “interaction designs” in 2019 and, as difficult as it was to decide, this was definitely my favourite example. Even though it never went live, I love the way it seamlessly builds an extruding, mouse-over interaction onto a minimalistic, white interface.”
Laurent D’Unienville, UI Designer
What do you think?
This is the first of a new blog series for 2020, which will see our design team picking out their favourite creative campaigns and designs every month based on a theme:
January: 2019 Designs to mark the start of a new decade
February: Valentine’s Campaigns for Valentine’s Day
March: Campaigns That Will Make You Smile for the International Day of Happiness
April: Our Favourite Easter Campaigns on Good Friday
May: Our Favourite LGBTQ+ Campaigns to mark the International Day Against Homophobia, Transphobia and Biphobia
June: European Championships Campaigns to mark the start of Euro 2020
July: Anti-Bullying Campaigns for the International Day of Friendship
August: Olympics Campaigns to mark the end of the 2020 Olympic Games
September: Humanitarian Charity Campaigns for the International Day of Peace
October: Mental Health Campaigns for World Mental Health Day
November: Halloween 2020 Designs following Halloween 2020
December: Christmas Campaigns in the run up to Christmas 2020
If you have a project which you would like to speak to our team about, please don’t hesitate to get in touch with us through [email protected], or by calling 0207 043 2510.