Childhood Trust Christmas Campaigns Blog Cover Image
Letter to Santa
Blog Cover Image

JBi and The Childhood Trust’s Christmas Campaigns!

The JBI team is very proud to have launched three separate pro-bono digital campaigns for The Childhood Trust this Christmas!

Each campaign is in support of the Christmas Challenge 2022, an annual fundraising drive run by The Childhood Trust which helps to alleviate the impact of child poverty across the capital.

Read on to find out more about each of our collaborative campaigns…

The Christmas Tree Appeal

Every Christmas, The Childhood Trust partners with the Metropolitan Police to run the Christmas Tree Appeal, a campaign which ensures that disadvantaged and vulnerable children in London receive presents to open on Christmas morning.

This year, JBi Digital was tasked with building a new ecommerce platform for the Christmas Tree Appeal to replace the templated Givergy page used in previous years.

With a Shopify CMS and customised functionality such as an in-built totaliser and Gift Aid opt-in, the new donation platform went live in early November.

The campaign has already raised nearly £20,000… and it’s barely even December!


“JBI’s support has been instrumental in helping us to vastly improve our donor experience. Building a first class shopify site in 3 weeks wasn’t easy but JBI did so with enthusiasm and skill, adding custom functions that really help us to ensure that children in the care system receive presents this Christmas. As a small charity we couldn’t have done this without them. Thank you JBI!”

Laurence Guinness, CEO of The Childhood Trust

Check out the Christmas Tree Appeal website by clicking


Letter To Santa 2022

Last Christmas, JBi partnered with The Childhood Trust to launch the Letter to Santa campaign – and it’s returning for 2022!

The Letter to Santa campaign gives children the chance to send a letter to the North Pole and receive a personalised reply. Every child who enters also has a chance of winning a video call with Saint Nick himself!

Write your very own letter to Santa by clicking here.



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The Christmas Challenge Game

Another old favourite – the Christmas Challenge game is back for 2022!

Originally launched in support of the Christmas Challenge 2020, the Childhood Trust Christmas Challenge is a Flappy Bird inspired side scroller, in which players fly over the streets of London in Santa’s sleigh, collecting as many dropped presents as they can.

The JBi team designed a bespoke, parallaxing microsite to house the game with a festive backdrop, and a live leaderboard for competitive players!

Have a go at the Christmas Challenge yourself by clicking here.

It’s the most wonderful time of the year!

Happy holidays and a Happy New Year to all from the JBi Digital team.

If you have a project which you’d like to discuss with our award-winning team, you can get in touch by emailing hello@jbidigital.co.uk, or calling 0207 043 2510.