Tzefira

Tzefira by Stephanie Lee introduces stylish and affordable jewellery to compliment your everyday wardrobe. Drawing from her family background in fine jewellery and a degree in fashion, Tzefira combine their own designs with those of other contemporary designs to exhibit modish combinations of elegant and exciting jewellery.

The boutique opened in October 2009 in North West London and with a good and loyal following they have decided to expand to an online boutique to reach out to those that do not live locally. With an expanding gift range and carefully selecting individual jewellery designers to showcase, this boutique, both in store and now online, is a bit of an Aladdin’s cave with styles for all ages and budgets.

What was required?

In 2007 we produced Tzefira’s first E-Commerce store to allow the business to capture sales other than just the local walk in trade within their North London store. Fast forward a couple of years, and we can see the project was a great success as Tzefira is becoming more and more recognised as an online brand. In 2013, Tzefira needed some improvements to the design to reflect who they are today as a modern, sleak and high quality boutique.

What we did

• A new public facing online store for visitors to increase awareness, enquiries, and most of all sales.
• A newly vamped design that strongly showcases the quality products available on the site
• A Magento E-Commerce system with integrated stock, order and sales management
• Top level sales and keyword search reporting to analyse where the site is performing
• An interactive homepage consisting of sliding banners and images outlining the different sections of the website
• Branded and automated customer service emails such as order confirmations & enquiry responses
• Automated generation of order invoices

JBi verdict

The long lasting relationship between ourselves and Tzefira has provided incredible results all round. Over 4 years ago, we initially produced the site and since then we have together improved and enhanced the original E-Commerce solution to a modern day standard – all aimed towards improving the online initiatives Tzefira has carried forward.

The recent revamp has completely refreshed the design of the site and best of all, it was a very cost effective solution considering the foundation of the website was already in place. It doesn’t take much to drastically enhance a website; just a keen eye for design and keeping up with your market!