NYK Wedding

NYK is a global wedding boutique in London that provides products across all bridal, bridesmaid, evening and men’s accessories. The website is aimed at targeting brides, adult bridesmaids, young flower girls, mother of the brides, evening guests, as well as a growing collection for men.

The Brief

Our client required a fresh website design to showcase their wide variety of wedding products. It was important the design captured the specific wedding market which NYK operate in and the E-Commerce website provided them with the functionality to manage their business.

The business was expanding so we decided to use Magento E-Commerce solution as our platform of choice as it provides flexibility for different types of special day products as well as promotions.

What we did

  • Create a fresh engaging website design aimed at the wedding market
  • Create a fully functional E-Commerce website built on a Magento platform
  • Categories, best sellers, cross and up sell options
  • Utilise NYK’s active presence on social media platforms by integrating Facebook allowing users to “like” and push products on their timelines.
  • Create a loyal following by allowing users to sign up to the NYK Newsletter
  • Allow for secure shopping by integrating with the company’s payment gateway of choice
  • Multi Currencies options (GBP, EUR, and USD)

JBi verdict

NYK came to JBi with a website that was causing them a large amount of frustration. We decided that the best course of action would be to create a brand new E-Commerce website for the website rather than try and build on what had been previously developed.

One of the main challenges was to create a new fully functional E-Commerce website within a very limited timeframe. The team worked very closely with NYK in terms of design and functionality to ensure the project was launched quickly so NYK could continue to market the business.

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