Website Design – Benefits of a Single Page Design

When it comes to website design, we are used to seeing websites with a lot of pages to browse through. This is understandable and comes with it’s own functional and SEO benefits. However with the current website design trends, we’re seeing a rise in many single page websites.

Single page website design – isn’t it a step backward?

When you hear the term “single page website design” it probably throws you off a bit. Why would you want a single page website? Well there are a lot of reasons to have such a website. A lot of website designers have begun to choose single page website design as their choice because of a range of benefits.

It’s all about the product or service

The problem with a lot of websites is the amount of content that is on the page. For large corporations, a multi-page website is the obvious choice, but for smaller businesses (especially individuals) a single page website works very well.

Single page website design makes a site focus on the core service/product/message. Useless content is scrapped, and replaced with visuals that compliment what you’re looking at. Check out Biking Boss, a website that lets you use Facebook likes to make someone bike further distances.

More fun to browse

The issue we have with multi-page websites is that they are often very standard visually. There is not much effort put in to keep you visually stimulated.

Single page website design has grown to be incredibly dynamic. Rather than having a page that you have to scroll down manually, there are many more options that designers are using.

With a combination of Javascript and CSS3, animation elements are applied to page transitions at the click of a button. When combined with layers and transition speeds, there is a sense of depth that’s refreshing to the eyes.

Meet Chopz is a great portfolio website that uses this technique. The page moves, spins, and rotates as you navigate, giving it that “Ooh” factor.

Control the user journey

I’m not saying the user journey can’t be controlled on a regular website, but a single page website gives you more freedom to decide what happens.

Let’s say you want a user journey to go in this order; Home, About, Testimonials, Contact. A regular website will have to rely on the user clicking on the correct banners or navigation to achieve this. A single page website design uses transitions and buttons to direct the user. Take Hydraulic Fracturing for example. They’re even removed the navigation altogether, so the user has no choice but to follow the story they are trying to tell.