Twitter accuses Ashton Kutcher of racism

Pop Chips, snack manufacturers based in San Francisco CA, launched a new dating campaign
titled “World Wide Lovers” featuring Ashton Kutcher. The campaign features four different characters
played by the actor, one of them being an Indian man named Raj. In this portrayal, Kutcher is found
dressed up in traditional Indian attire, a bushy moustache, and browned skin. When the video (below) was
published, it didn’t go down too well with Pop Chips and Kutcher’s Twitter followers.

The entire portrayal of the character is not only unfunny, but it’s offensive as well, with Raj introducing himself
as a “Bollywood producer looking for the most delicious thing on the planet.” As if that wasn’t racist enough, a
very unconvincing accent and some head movements are thrown in.

The release of the ad was followed by complaints of racism from users on Twitter, which has resulted in the campaign
being pulled (unsurprisingly). A statement from Pop Chips CEO Keith Belling was issued apologising for the
campaign.

“Our team worked hard to create a light-hearted parody featuring a
variety of characters that was meant to provide a few laughs. We did not intend to offend
anyone. I take full responsibility and apologise to anyone we offended.”

If you’re going to post a campaign or even a comment online, you are bound to come under heavy fire
if it’s offensive in anyway. Social media has become so important for collecting responses, and
you can see this just by watching the news or visiting your favourite website. At our digital
agency in London, social media plays an important role in our strategies, so we understand that
it is important to portray your business in a positive light.