Tiger bread is renamed Giraffe bread by Sainsbury’s

Just last week a letter to Sainsbury’s from a 3 year old girl resurfaced on social networks and websites, saying that tiger bread looks more like a giraffe. The exchange of letters between two unlikely recipients resulted in the supermarket officially changing the name of their tiger bread products to “Giraffe Bread”.

This shows how important it is to listen to your costumers, and make the necessary changes to keep them happy to boost your reputation as a company. Why Sainsbury’s decided to give in to the demand, we’ll probably never know for certain, but it’s good to see how online trends can shape the decisions that people make, who we would normally not have direct contact with.

What changes can you make in your business to keep your clients happy?