The Content Game Online

We were looking at a variety of websites recently in the recruitment sector to show a client how we could optmise their website for search engines.

We explained to our client that, websites that had more content or indexed pages had a better page rank, higher traffic volume, and were more visible on the popular search engines. This only proved our theory of how important it is to continually add fresh original content to your website as critical part in getting your website higher ranked for search engines.

Adding new and relevant content about the website could be in a variety of different places, for examples adding further details on your business products and services, updating industry news on the website and even update your company news with latest clients and testimonials. Displaying information and events about the company keep the website active and fresh and make it more search engine friendly mainly for Google. New content continues to refresh the website and gives the visitors the impression of credibility while keeping them engaged with something new to read when they come back to visit the business website.

Having a blog on the website helps in adding new content on a regular basis. A business website could perhaps add press releases to the website. An online retailer possibly could add a blog to the website and could also add review on one a product per day basis thus maintaining the content availability and continuity. Adding a message board, testimonials section, and latest news could be some of the other options.

Also, while adding content to the website it should be clear that the entire content should not be added to the website all at once but on a regular basis in a continuous fashion.

To learn more about adding content to your website for increase page ranking and search engine visibility, have a look at our website digital.alphadelivery.co.uk or speak to one of our account managers on 0207 078 4328