Pinterest – Social bookmarking site

What is Pinterest?

If you keep track of social media or at least have a Facebook account, you will be very aware of Pinterest. This doesn’t mean you know what it is though. You’ve probably seen the name on your friend feed, and like me, wondered why people are so obsessed with it.

Pinterest is one of many social book marking sites. More simply put, it is a social image sharing website. The concept involves users pinning images that they like on to a virtual “board” for everyone to see. Other users can then comment, “like”, or repin the images that they see. That’s it! Simple isn’t it? Now you know what Pinterest is.

Who uses Pinterest?

Anyone can use Pinterest! From the outward appearance it looks more suited to the female demographic. This is because it is a good platform to promote fashion and hand made jewellery/crafts. However the most popular Pinterest users come as a mixture of men and women.

What am I likely to find on Pinterest?

On Pinterest you are most likely to find photography images, but there are still other popular categories such as; design, food, and humour. The more you use the website, the clearer your niche will become.

Images that are hugely successful on Pinterest are internet memes. Memes are already extremely viral because of the use of familiar imagery and humour – Pinterest has helped take them to another level.

Why should you join Pinterest? Simple, referral traffic

You can always join Pinterest on a casual basis, but if like us you’re very interested in building traffic, it would be unwise to ignore the website. With each image that is “pinned” by a user, there is a hyperlink linking directly back to the original website.

Pinterest recently surpassed Google in referral traffic. This means that you should consider getting your business up and running on the website. If you are running a product related business, the opportunities for promoting your products are amazing. Why not do a blog about new/featured products, and then pin the images onto a board of your own? Even our London digital design agency has a Pinterest account!

How do I Join Pinterest?

Joining is easy, all you need to do is go to the official website and follow the easy steps provided. You will soon be able to log on and start sharing with the community. If you would like help building a Pinterest account, or customising any other social media platform, contact us, our team will be glad to help.