Hitachi Europe

Long term digital partnership with a global manufacturing and technology brand

Hitachi Europe operates across Europe, Africa and the Middle East, providing expertise in energy, transport, healthcare, public safety, R&D and robotics. They have a vast online presence, operating 27 international sites, each with regional variations and multi-language functionality. 

On being chosen as Hitachi Europe's new digital partner, JBi were tasked with providing strategic and technical support for their existing Drupal website, as well as utilising our creative team to enhance the website’s appearance and  user experience.

Establishing a strong working relationship and adapting to Hitachi’s internal processes from the start

In providing ongoing technical and strategic support to Hitachi, we coordinate with various stakeholders including Hitachi’s IT team.

We have implemented a process which ensures that code releases, security enhancements and backup procedures are implemented in a methodical and coordinated fashion, with timely sign off from all required teams and stakeholders.

Enhancing Hitachi's Drupal website with collaborative redesign and innovative features.

A key aspect of our relationship with Hitachi is to collaboratively review and make aesthetic improvements to their Drupal website, including the addition of new sections and microsites.

The Hitachi EU home and careers pages, for example, have recently undergone redesigns. Hitachi wanted a fresher, more modern look and feel for these pages, reflecting their innovative brand and technology.

We have updated the appearance of these pages, simultaneously aligning them with and improving upon Hitachi’s existing branding.

The JBi design team has also created a number of innovative features to improve the site’s look and feel, including these animated infographics!

Managing the enforcement of SSL certificates across 27 regional sites while maintaining SEO value.

The Hitachi European Gateway and associated regional sites needed to be serviced over HTTPS.

All in all, there were over 4,800 pages to be updated, meaning that the JBi team had to plan, implement, test and release in a diligent and seamless manner. Each of Hitachi’s 27 regional sites had a number of complex redirects and settings that needed to be updated.

This project was combined with a re-direction and clean-up strategy involving thousands of irrelevant pages on the live site.