You clicked because of the timer didn’t you? And that’s the point. Urgency always sells. In fact, a study carried out by Sprout Worth found that urgency can actually boost conversion optimisation by 27%. So when it comes down to it, we’re all pretty predictable. I’m not saying take advantage of your clients, but so long as you don’t use urgency as a hard sell technique (no one likes a bully) useful features like the 3 below are great to consider for your own E-commerce shop.
Urgency through Email marketing
Push urgency to your customers through E-marketing! As far as we’re concerned, ASOS are next to Godliness in our E-commerce book. Creating urgency with clever marketing campaigns that include actual tick tock timers is great to not only include on your actual website but to consider as part of your sales campaign.
Home page
It’s your brand’s shop front and represents everything you stand for. So alongside being the front face, shout about the promotions you’ve got going. As you can see with ‘Missguided’, those subtle hints in many ways shout get a move on! So look at your calls to action, make them bold, stick in a limited time and you should be good to go.
Promotions on your Product detail page
While the larger retailers do this, it’s interesting to see that it’s less common among the mid sized E-commerce shops and we see no reason as to why it should be. What’s more it’s not limited to just one industry, you’ve only got to look at the likes of Groupon, Booking.com and John Lewis to get the picture. This can only mean that it’s a method that’s tried and tested and more than anything, one that works.
With the big boys profiting from the above methods, the proof’s in the pudding, urgency sells and what better time to put some of these in place than now. There’s no reason for you to miss out on the rush let alone your competitors overtake you. There’s only one thing for it, time to get talking.
