Web Marketing is Evolving
Web marketing is a constantly evolving medium, just like web design and web development. The amazing thing about it is that the more technology evolves, the more interesting choices there are to market your business as a leader in the industry.
Out of all the web marketing choices, the most dynamic method of promoting your business right now is using video. This shouldn’t come as a surprise to you because if you’ve ever watched the television you will know the effects moving image has on marketing a service or a product.
Video marketing has changed today thanks to social networks like Youtube. There are now many people (like me) who spend the majority of their time watching videos online, either for gathering information or watching dogs skateboarding. Whatever your profession, it’s becoming clearer each day that having a video presence has benefits for web marketing.
What is a whiteboard?
A whiteboard is a huge white canvas that is nailed to a wall to give a presentation or instructions. Often used in schools and offices to draw formula and diagrams! Well, this isn’t wrong, but that’s a somewhat old definition.
A whiteboard in terms of web marketing is a screen based presentation given to a target audience to explain a practice or service. There are a few variations of this, but the most common whiteboard you will find is a video recording of an expert literally writing on a whiteboard, giving an oral explanation with the use of diagrams. Take SEOMoz for example, who release weekly whiteboard videos about SEO.
Why is a whiteboard useful?
Using a whiteboard can improve the web marketing of your business by establishing you as a trustworthy source of information. It’s nice to have a change of pace when it comes to gathering information. Sometimes you don’t want to read an entire blog page explaining the entire process of something. Especially on social media, web users tend to respond better when it comes to images or video
Some people also learn better when something is demonstrated. A whiteboard video can help you communicate effectively with a target audience that might not take the time to read your blog posts. Watching an expert draw a diagram and explain it can create a better understanding of an issue.
Take a look at The White House for example. Using a simple whiteboard presentation, they demonstrated Barack Obama’s plan to make it easier for homeowners to refinance their mortgage. This is obviously an important topic on the lips of Americans, so it’s understandable why it has over 64 000 views.
Web marketing benefits
A whiteboard video can really help your brand in terms of web marketing thanks once again to Youtube. Youtube lets users include keywords in their description and tags, allowing browsers to find relevant content. Not only this, but the caption tool automatically adds subtitles to your video, which has positive effects on SEO.
My advice is to explore the use of whiteboard videos, and see how it can benefit you as a brand. A combination of video and blogging can go a long way, so include them in your web marketing strategy.
