


McCartney says she “wants them to feel good about themselves”, wanting “them to like it – visually outside of technical performance gear”. She hopes it will live on beyond the games this year – which may be why it doesn’t feature the Rio Olympics’ logo, unlike 2012’s kit which included the controversial logo.
Continuing to evolve the kit, this is the first time women athletes have had their own kit, before Stella started designing the nation’s sportswear women wore the same kit as men, something Stella says she “really fought against”.

