Revamping your content strategy? 4 tips to make it a success
Marketing your content can seem like an uphill struggle, particularly if it appears that all your efforts are flat-lining. When this happens, you need to take a step back and review your content strategy. Sometimes the answer can be simple and yet create great success for your business. If you’re not seeing the results your business needs, then you should consider the four following tips…
Are you creating fresh and original content?
In basic terms, are you offering your potential leads something new that they’ve never seen before or can’t receive from anywhere else? This could mean that when they signed up to your e-newsletter they did so to gain access to your insider knowledge on a subject. If you’re sending out e-blasts are the title links enticing to your audience?
Original copy can do wonders at increasing your sales. Consider hiring a creative copywriter if you’re unsure of how this works. A copywriter does two important things: defines your audience and then acknowledges how to sell to them. You can find a professional digital agency or freelancer who can offer these services by searching online and reading the reviews of their work.
Do you make the most of your team?
Marketing is about working to people’s strengths and this includes utilising your team’s skills for maximum effectiveness. Is someone in your team skilled at creating video presentations? Why not incorporate these skills into your web content and make it visually appealing. Bearing in mind your audience, a video grabs a viewer’s attention more than text on a page can. A ComScore report from April 2012 found that the average internet user watches twenty-two hours of video a month, so don’t dismiss this important medium!
Engage your audience with a story
The best way to personalise your business is to create content around a story. This works well on video but also answers any questions your leads might have about what you’re offering. Remember by educating and explaining to your audience, they will value your specialist knowledge.
Repurpose content
If you have previous content strategies you should analyse these and take the most successful elements to form the basis of your new strategy. Be willing to listen to feedback from your audience and repurpose content across different platforms such as social media, to meet their demands. Do you have a blog? Try collating the posts into an e-book to add value to your content strategy.
What according to you should be included in a good content strategy, do share your experiences with us in comments.
