Facebook Like Pages are a great tool for small businesses, which is why so many people are creating fan pages, a lot of them without the understanding of how to leverage the application to your advantage. Many businesses are left puzzled as to why no one “likes” their page, leading to frustration.
What a lot of people don’t know is that you can give your target audience a fancy welcome page, convincing them to click on the ‘like’ button. Here are some examples of how brands have used this to pull in more fans.
Coca-Cola: Sometimes you can just go direct. The Coca-Cola company already have a solid reputation, so all that was needed was a nudge in the right direction.
Brian Wong: What if you’re reputation is not on par with that of a commercial brand? You can take advantage of the human need to satisfy our curiosity. Brian Wong has used a bold statement, as well a bit of peer pressure for a bit of qualification.
Nintendo: For some brands it’s worth, keeping some secrets. Nintendo created a landing page for non-fans, telling them to click “like” to unlock exclusive deals.
Jack Daniels: Some brands rely on user activity to build their fan base. Jack Daniels has established itself as a fun brand, and created a game that fans can take part in.
Oxfam: Sometimes getting likes is not enough. For charities like Oxfam, it’s more important to get the contact details of those that are supporting the cause. A quick subscription form has been placed on top of an image to gather email addresses for their mailing list.
