Looking to generate cool content for your website? Try these tools

The changes to Google’s search results ranking algorithm (Google Panda), first released in February 2011, heralded a major shift in digital marketing. The quality of your content writing is now all-important. As most of us know, content writing can be both a daunting, and a time-consuming task. Here are some tools that may help you with this key component of your digital marketing agenda.

The list is not exclusive, and there are other tried and tested aides to generating good content but these are some of the best.

Quora – a question and answer site where users can submit questions to find content.

Google Suggest – helps users to find content ideas by providing a predictive search feature.

Google Adwords Keyword Research Tool – Helps generate keyword ideas on which you can base your content for optimal SEO results

Topsy – provides real time analysis, highlights trending topics and shareable ideas, comes in both a free and a paid version.

Followerwonk – is an easy-to-use resource for content ideas and also key influencers within your social sphere. It is now included in your SEOMOZ subscription.

Webmaster Tools – replicates the service once available on Google Analytics and allows you to see how your sites are coming into the SERPs.

Soovle – is similar to Google Suggest but offers a broader view and returns a larger amount of data.

Google News – offers targeted news listings. A controversial or groundbreaking news article can develop a content strategy around follow-ups and secondary opinions.

Reddit – is a social news and entertainment website with interesting content ideas.

Google Adwords Search Queries – provides additional information on relevant content initiatives.

Facebook Insights – a tool that studies your Facebook Fan Page to analyze patterns. It helps you establish which type of content performs best in your community, not to mention the best time and day to maximize your posts’ reach.

Wordtracker’s Keyword Questions Tool – helps direct or source content ideas based on keywords. Free to use.

UberSuggest.org – useful for brainstorming new themes related to your search terms. The application allows you to benefit from copying the keywords to adwords.

LinkedIn Groups – well-known lead generators which can also be used to monitor content. These groups reveal what peers are searching for and finding useful and can be helpful when deciding what search terms to use to reach a particular audience.

Google Insights (now incorporated with Google Trends) offers ideas on how to analyze and improve content.

So here you have some tools to help your quest to constantly generate cool content for your website. Whilst using any one of these tools will be invaluable in your quest to drive traffic to your site, remember also that the primary message of Google Panda was that content is key. As such, ensuring that your websites contain relevant, useful content will help no end in securing both traffic and higher website conversion rates. Ultimately, it is a case of both playing the game and aiming to please your customers. If you want to take professional help then you can contact our London based digital agency and we will be glad to help you out with your content plan.