Google plus is growing rapidly every day, especially with bloggers, marketers, and businesses. Many people are curious about what G+ will grow into in the coming months. People can already see the advantages for users with the integration of Google tools such as; analytics, and we can all see how good it is to post something up without worrying about everyone seeing it. Google plus is turning into something that is shaping the way we use the internet.
While the business pages are still being developed, marketers from businesses can still sign up to google+ and make use of the circles.
Advantages of Circles for Businesses
- Businesses can see updates from potential clients. Adding users to circles will allow businesses to keep track of what users are talking about and need. This can also be used to keep an eye on competitors
- Update potential clients with information that is valuable to them, such as; how to increase your online presence with seo. Your posts can then easily be shared at the click of a button on a users profile.
- Categorize users into circles for different purposes, e.g. clients, partners, work colleagues etc. You can even create circles of workers in other companies.
- Hold conferences with up to 10 people. This is useful if you need to hold remote staff meetings, or conferences offering valuable information in your field, showing that you are an expert.
- Posts from circles are highlighted on Google searches, meaning there is a greater chance of your content being viewed online.
Predictions for Business Pages
Adding Business Pages to circles:
This will be a great addition because now you wouldn’t get constant updates from all the pages you’ve followed all at the same time. This also means posts from your business page can be highlighted on Google searches.
Competitor pages can also be added to a circle to keep track of how they’re updating their page and how they engage with users.
Hold conferences with Hangouts:
Business pages will finally be able to engage with followers in an effective way. The admins will be able to choose the most effective clients to engage with, and chat with them using video. This will break the barrier when it comes to engagement because they will be able to see a human being rather than a company logo on the screen. You can then get to know your followers at a deeper level.
Predictions for other platforms
Google will ultimately change the way we experience our daily search. As a competitor to Facebook, they are integrating all their tools into Google+, and that will eventually include the way we search for content on the web, and the results we receive.
The way we experience Youtube will also eventually change. How will circles come into play when this happens? The way we share our favorite videos has already changed with a +1 button, but maybe we will see a circles button to choose who we share it with, or a sparks button to mark the video as a favourite.
