Our daily search involves using the correct keywords to find the desired results. For the most part it’s a simple concept to grasp, but it definitely isn’t perfect.
The problem with search engines is that search terms are nothing but words put together, where as to a human being a word has a deeper meaning that lets us make connections to other terms. To make the search engine a lot more human Google has released the “Google Knowledge Graph“.
The Knowledge Graph is a model that allows Google to make connections between search terms and the relationship with the user. When a search is made about a landmark, celebrity, city, sports team, buildings, geographical locations, or anything else that Google knows about, you are provided with information that is relevant to your search.
“…we all know that [taj mahal] has a much richer meaning. You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant. It’s why we’ve been working on an intelligent model-in geek-speak, a “graph”-that understands real-world entities and their relationships to one another: things, not strings”, said Amit Singhal on the Official Google Blog.
Google has recently caused an uproar with it’s new Penguin API, people have even lost their jobs. If all goes well with maybe the Knowledge Graph will restore some balance in SEO, and open up more opportunities for digital agencies and web professionals in the future.
