Web Design Colour Trends for 2013

The colour palette used on a website can date it. Colours like other elements of design go through a cycle and different shades and styles become popular and on trend. For 2013 there are four main key colour trends which you should try and incorporate into any client projects, especially where the brief is to look contemporary and modern.  Each of the trends out there will probably appeal to different types of client and of course different types of designer so always keep the brief in mind.

Here is a closer look at the key colour trends to keep in mind for your web projects in 2013:

Neutrals and Pastels

Many design projects from leading web design agencies in London and worldwide have incorporated a range of seemingly muted colour palettes. These types of palette include soft, neutral shades and muted pastels. The whole aim of this type of colour palette is to create a soft yet friendly atmosphere. These colours blend well together and web designers can mix and match shades for the particular client. As this is totally on trend, it means not only clients will be impressed but their users will be too.

Greyscale with Bolder Accents

In line with the growth in interest in flat web design, the use of colour as an accent is hugely popular for 2013. Many contemporary website designs use a basic black and white framework with brighter, bolder accents. It makes highlighting important aspects of a site easy with a splash of colour and gives a professional yet friendly feel. Many clients like the fact that this type of colour palette gives special emphasis to elements of their site which are most important, such as a special offer or important link for example. It’s the perfect combination of simplicity and style.

Colour-Blocking

Colour-blocking has been the thing in the fashion world for some years now but it’s made its way into web design for 2013. Even leading web design agency websites are making use of this innovative and striking trend. It combines versatility and functionality and looks absolutely stunning. It doesn’t confine the designer to a particular palette per se and is more about using related fields of colour to define elements of a website such as categories, sections or individual elements.

Colour-blocking is a key part of minimalist design and as mentioned previously flat web design. Colour-blocking creates a strong and distinct look for any brand and can make a website striking without the need for additional decoration or graphics.

Neon Revolution

Neon wheedled its way back into the fashion and interior design worlds a few years back but it’s only now that it’s coming to the forefront in web design. The 80s Revival has finally arrived for web designers and it’s time to be bold. Neon colours look impressive when used together and can give a brand an edge by looking a stand out from rest of the crowd online. Web designers need to keep their client’s brief in mind when using a neon colour palette as it’s definitely not for everyone. They can also be combined with other bright shades to create an even more original and remarkable design.

These are the key trends to keep in mind for 2013, when designing any project and if you can keep your designs on trend they’re more likely to be a success for your clients.