Typography and Web Design

There is no getting away from the fact that much of the content on the internet is in written form. This is definitely an issue worth exploring and it’s certainly something worth looking at when deciding what you want from your London web design agency. Typography says a lot about a website. On one level, it decides whether a website is aesthetically pleasing or whether it is awkward to read. It can draw people in or push them away.

This is probably the single biggest issue in terms of typography: whatever font you and your web design agency decide to use for your website, no matter what size it is or what colour, it needs to be readable. Web users shouldn’t have to struggle to read what is written on the site because you’ve made an error in your choice of typeface.

Highlighting what’s important

This brings us on to all of the other important issues associated with typography. One of the other things it needs to do is establish in the mind of the reader which are the most important bits of the text; such as by highlighting titles or key sentences. It can also provide eye rests, something which is vital on the internet, where long pages of text can be off-putting.

Typography should reflect your type of business

On another aesthetic level, the choice of typography should ideally reflect the website that it is on. For instance, you can easily find plenty of examples of fonts that are either ‘professional’, ‘funky’, ‘traditional’ and so on. They can add to a website’s branding and help to create a sense of a business, as well as the content of the body of the text in question.

Blending typography with the background

Something else your London web design firm will need to take into account when looking at the typography for your site is how it relates to the colour scheme. Of course, we often find that most text on the internet is black. This makes a lot of sense; it stands out easily, and dark text on a light background is easier to read than light text on a dark background.

However, as a common practice, this is the wrong way to use colour. Pure colours next to each other can cause strain to users, therefore black text on a white background shouldn’t be used (and vice versa). A dark grey colour should be used with a white background, meanwhile, a light grey should be used on a black background.

Maintain consistency

The typography should be consistent; it shouldn’t jump around all over the place, switching between fonts and sizes unnecessarily. This can make websites jarring, so it’s worth agreeing on the fonts that will be used with your web design agency and then making sure that you stick to them when you come to update your website in the future.

Overall, typography is an aspect of web design that affects everything to do with the website. Because the typeface is so closely linked to the content of the site, it needs to be right. It needs to be readable, it needs to look right and it should improve the user experience of the site. It might only be one aspect of web design, but this is definitely a really important one.