There are millions of websites on the internet – and more are going online every single day. That means that there is a huge amount of competition out there, so as well as choosing the best London website design company, you also need to do everything you can to make your website stand out. None of us want to get drowned out by the crowd, but we also want to make sure that when we’re heard, our message does us justice.
With this in mind, here are seven ways to make your site stand out from the competition.
Thought-through website design
If you want a successful website, the design needs to be properly thought-through. This is why it is important that clients are clear to their website design company about what they are looking for, and that they approve the design plans before going ahead. This helps to create a site that’s easy to navigate, that makes sense and manages to achieve your purpose.
Top quality content
There are several reasons why you should take time and care over your website’s content. One is that web users will simply go elsewhere if they ca’t find what they want from your site. Top quality content also tends to do better in the search engine rankings; a good web design company in London should be able to account for issues such as the Google Panda update, which filters out low quality content and rewards those that have a focus on quality.
Having a focus on content is beneficial because if your site can become known as a source for quality information, it can help you in the long run.
Nothing irrelevant
Sometimes, even very good websites have content on them that is’t relevant to what they do. It might be an article that seems to be out of place, or images that don’t really go with the text. This can sometimes be the case with stock images, so avoid them where you can (unless they are clearly relevant to what you have written). It is thought that people remember more when you only use relevant images, so making sure you edit out all extraneous content from your site could help you be remembered.
Brand/personality
This is an element of your site that can be hard to quantify, but having a clear brand identity or personality for your website can help it to stand out. Talk to your London website design team about your company’s brand and how you see the business; this sounds quite subjective, but it can be a useful starting point when deciding how to create an innovative, attractive website.
Know your audience
If your business is targeted at young adults but the site looks like it might be more suited to an upmarket law firm, it will be harder to get the break you are looking for. Make sure you undertake market research to understand your audience and the kind of designs that are likely to attract them. For example, you might like to look at the websites of your competitors to see what has worked for others and how you could improve upon that.
Be identifiable
It almost doesn’t need to be said, does it? If you want your website to stand out, it needs to be identifiable. This links back to the issue of branding; it needs to be clear who you are or else web users might be less likely to trust your site.
Be adaptable and responsive
We all know that the mobile internet is becoming more important and that people are viewing websites on an increasing range of devices. However, many businesses have still not adapted their sites so that they are compatible with mobiles, which could be doing them harm. Make sure you talk to your London web design company about making your website compatible with different devices so that it will display and function properly no matter how people are choosing to view it.
