London 2012 Opening Ceremony – 5 Lessons To Learn
On Friday 28th of July the nation witnessed the long awaited London 2012 Opening Ceremony. There were a lot of mixed feelings about it, but regardless of whether you liked it or not you can still learn a lot from it if you’re managing a website design project.
London 2012 Opening Ceremony – what is there to learn?
As a London website design agency we already know a lot about our field, but we always look to increase in wisdom by looking at other sources. Here is what everyone can learn from the London 2012 Opening Ceremony.
Cater for all devices
One great thing about the London 2012 Opening Ceremony was the online coverage. Even with the London 2012 Games they have made sure that all audiences are catered for. Not only can you watch the games on TV, but corporations such as the BBC lets users watch online on their laptops or tablet devices.
If you’re preparing a website for your business, ask your website design agency about responsive website design, and if it makes sense, hosting live seminars with Google+ hangouts.
What can you do? Tell a story
The main purpose of the London 2012 Opening Ceremony was to create a feeling of nostalgia by moving through history. Not only did we get a deep history lesson, but we also saw iconic English characters come to life such as; Mr Bean and James Bond. Throughout all these they didn’t forget that every demographic would be watching the show.
Who is your target audience? What are you saying in your “About Us” page? Are you just talking about yourself, or are you saying “look, here is what we can do for you!”.
What is your brand?
Although I dislike the London 2012 logo so much, I can’t deny the fact that everyone recognises it. You don’t even have to see the entire emblem, all you have to see are the bright colours and polygonal shapes that go with the image. In the opening ceremony we saw the different personalities of the UK. We saw the young side and the old.
A brand is the personality of your business. If you don’t have a corporate identity that defines your brand, or even a basic logo, ask your website design agency about developing one. This will shape your website and leave a lasting impression on your audience.
Create a Buzz! Be social!
Just last week our London website design agency went to show our support for the Olympic Torch Relay. For a season everyone in the UK was talking about when the torch was coming to their town on Facebook and Twitter. Pictures and videos were taken and posted up on brand pages and Youtube. Everyone was connected and talking because of the same experience. Eventually people will be Tweeting about Usain Bolt during his race.
Are you connected socially? Don’t fool yourself into thinking that social networking isn’t important, because it is. If you are social, what buzz are you creating? Is there anything that let’s your audience can engage? Talk to them about the current affairs once in a while (where appropriate).
Take pride in your business
Throughout the London 2012 Opening Ceremony that was an atmosphere of pride. Being proud of your nation and it’s accomplishments. I bet there are many people that didn’t know the World Wide Web (www) was invented by an English man!
Sometimes we forget to show that we love what we do and what we’ve achieved. Take care of your business website as you would your own child. Be boastful about your services by adding testimonials and awards.
