On April 21st 2015, Google changed their mobile search algorithm to favour mobile friendly websites. Channel 4 ran a story to highlight how this change would affect local businesses and invited JBI to discuss the impact that this change could have on local businesses.
We sent Ben Selby from the JBi marketing team to C4’s filming location, where he gave a small business owner some expert advice on the potential impact of “mobilegeddon”. Here is the extract from his time in front of the cameras.
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