How To Optimise Your Facebook Page

Our Take
Typing 2 by Ed Gregory

More and more businesses are looking to social media to attract new customers, and Facebook is still at the top of the list when it comes to strengthening your brand online. Social networking sites gives you the opportunity to not only promote your business, but to engage and interact with potential customers in a less corporate – and more fun – way. As Facebook grows and improves, your company can grow with it, and if you follow these tips, you can optimise your profile page to gain more business and make your agency’s presence in the digital space.

So what do you need to consider when promoting your business on Facebook?

1. Learn How To Use The Dashboard

The Admin Panel and Insights Dashboard – when understood properly – can be extremely helpful with optimising your page. The following points should be definitely included in your digital marketing plan for Facebook:

Admin Roles

If you have several people looking after your Facebook business page, you can assign different roles to each. These are: manager (can manage admin roles, send messages, create posts and adverts, and view insights), content creator (can edit page, send messages, create posts and adverts, and view insights), moderator (can respond to and delete comments, send messages, create adverts and view insights), advertiser (can create adverts and view insights), and insights analyst (can view insights only). By delegating each of these roles, you will be able to save time and ensure the smooth running of your page with constant updates and interactions. You can find these settings by clicking on ‘Edit Page’ and then ‘Admin Roles’.

Scheduled Posts

Pre-plan your posts by creating a status update and clicking on the clock symbol underneath to choose the time and date you wish the post to be published. You can also do this with any photos or videos you want to post to your page.

Promoting Posts

You can promote your post to reach more people than normal by paying a small fee. This will allow your posts to be displayed in more news feeds, and it also increases the chances of it being seen by friends of users who have interacted with your post.

Facebook
Facebook

2. Experiment With Facebook Advertising

Facebook ads can be effective if used properly. Doing a little research into the types of people who already use your business will help you when it comes to targeting your adverts at specific Facebook users. If you’ve already created marketing personas for your online marketing strategy, you will know that it’s simply a case of aiming your adverts at specific demographics. Recent updates by Facebook also highlight the fact that if you are promoting your page using ads, you have a higher chance of increasing the number of likes significantly.

3. Drive Visitors To Your Profile

Lastly – and this may sound obvious – you have to work hard on getting users to visit your Facebook profile. Yes, you’re probably already using your page to link back to your business website, but you should also concentrate on promoting your Facebook page in its own right. You can use the Insights Dashboard to find information on those visiting your page, and if your own website and popular search engines aren’t listed in the external referrers, you need to improve the flow of traffic to Facebook. This can be done by linking to your profile from your business website and blog – featuring social media badges and share buttons on blog posts and articles is an easy way of doing this – and by adding popular keywords to your Facebook profile, focusing specifically on the ‘About’ section where you can promote your business and state exactly what it is you do. Make use of every part of your profile.

Are there any more tips for Facebook which you have been using? Do share with us!