Interview with JBi client GDTalent

Interview with GDTalent director Gordon Milne

Recently JBi completed a new website for GDTalent and we thought it would be interesting to hear his thoughts about his business, building a new website and of course online marketing.

1) Can you tell us a little about your business?
GDTalent is a consultancy specialising in recruitment solutions for international businesses and candidates. More specifically, our expertise is in assisting companies recruit the very best, internationally experienced, Chinese speaking managers and professionals. As well as recruitment/search type services we also run career briefing seminars for candidates who want to know more about the job market in China.

2) How did you get into the Chinese market?
GDTalent is owned and managed by Gordon Milne who recently worked in Shanghai for 4.5 years as an expat for major recruitment businesses. During that time clients frequently commented on the following:
a) how difficult it is/was to hire good people given the finite talent pool;
b) how difficult it is to access Chinese experienced hires whilst they are studying or working overseas and
c) how poor sister companies are at supporting China recruitment. E.g. Company X in US, UK etc rarely properly support Company X’s hiring activities in China.

Some of GDTalent’s services are designed to specifically address the above.

3) What are your objectives and plans for your new website?
The website was designed to be a reference point where clients and candidates alike can establish what we do and evaluate/verify our service offering. We decided to try to make the web site crisp, clean, professional, un-cluttered, easy to navigate and not too –so it would not date so easily.

4) Will you be doing any on-line campaigns to help your business
Probably. So far we’ve only used Google’s AdWords with very limited success. Still early days though.

5) If our customers want to enter into the Chinese market can you help recruit the right people?
Certainly hope so! We have a good understanding of the Chinese recruitment/labour market as well as a database and network of candidates. Finally, our ability to conduct a direct or “headhunt” search means that our fulfilment ratios will always be high.

6) Have you got any tips for people who are considering setting up their own business on-line?
Planning and Patience come to mind. Quite a bit of work has to go in before you engage any service providers to design your website. If you don’t know what you want, they certainly won’t know what you mean. And no matter how fast you want things done, allow for an overrun.

7) Finally for our own records, how was working with the JBi Team
Good. I always felt confident that I would get what I wanted and I did. I have no hesitation in recommending the JBi Team.