JBi-Film-Cover
JBi-Film-Cover
Valentine's Day Blog Cover
Valentine's Day Blog Cover
Top Valentine's Campaigns of the 2010s

Top Valentine’s Campaigns of the 2010s

Valentine’s Day always brings with it an array of cheesy, lovey-dovey advertising campaigns.

This year, the JBi creative team has been asked to grace Valentine’s Day 2020 with its favourite examples of romantic marketing ploys from the last decade.

This is the second of a monthly blog series for 2020, which gives our designers the chance to pick out their top designs and campaigns on selected themes.

So light a candle, scatter some rose petals across the desk and get in the Valentine’s spirit with our design team’s favourite Valentine’s Day campaigns!

KFC Chicken Forever
KFC Valentine's Campaign
Chicken Forever

KFC - Chicken Forever

On Valentine’s Day 2019, the Colonel decided to reaffirm his ever-lasting love for chicken by fooling the public into believing that KFC was releasing a ‘Beef Bucket’ in France.

The success of this campaign lay in the uproar that the initial announcement caused, as customers took to social media to vent their frustrations at the chicken vendor’s apparent hypocrisy.

KFC then released a video on the 14th February, which showed the ‘Beef Bucket’ exploding and then reforming into the signature ‘Chicken Bucket’. Angry customers were given a cathartic release, as the bucket was accompanied by the message “Chicken Forever” and the Colonel’s signature.

 

“I was completely caught up in the backlash to this campaign, and thought the pay off was finger-licking good. Brilliantly executed – bravo, Colonel Sanders!”

Laurent D’Unienville, UI Designer

 

Björn Borg - #DearRival
Björn Borg - #DearRival
The Twitter Punching Bag

Björn Borg - #DearRival

This campaign may not have been executed on the same scale as the others on this list, but we loved it for its innovation.

Swedish sportswear brand Björn Borg combined with marketing agency Round & Round to launch the Twitter Punching Bag, which used an interactive keyboard to allow users to “punch in” a tweet and post it to their account with the hashtag #DearRival.

The purpose of the campaign was to encourage people to show their rivals love. In Björn’s words: “Our rivals make us better, keep us on our toes and are the main reason for our success.”

Björn’s CEO, Henrik Bunge, sent the Twitter Punching Bag’s first tweet to the CEO of Nike, Mark Parker.

 

 

“I love the way this campaign was executed. The Twitter Punching Bag is a great idea, and the supporting video content made the message behind it very clear.”

Rhys Smitti, UI Designer

Deadpool Valentine's Billboard
Deadpool Valentine's Billboard
True Love Never Dies

Deadpool – True Love Never Dies

You’ll rarely find a list of successful marketing campaigns which doesn’t feature Marvel’s Deadpool in some way or form.

The R-rated superhero’s first flick was released just a few days before Valentine’s Day 2016, and the marketing team behind it didn’t miss a trick.

A series of billboards were rolled out which put a rose-tinted filter on the film, presenting it to fans as a Valentine’s rom-com and setting the tone for its tongue-in-cheek, self-aware humour.

Deadpool went on to smash the box office record for an R-rated release, and the film’s marketing department deservedly came in for a lot of praise for its success.

 

“Deadpool’s marketing team has set the bar in recent years with some hilarious campaigns, and this was no exception. I can’t wait to see what they come up with for Deadpool 3!”

Sam Izzet, Design Manager

Flower Council Of Holland
Flower Council Of Holland
In Case Of Love At First Sight, Break Glass

Flower Council Of Holland - Love At First Sight

In 2014, the Flower Council of Holland worked with Kingsday, an Amsterdam-based marketing agency, to launch an innovative physical campaign in Paris.

The campaign played on the theme of “love at first sight” in a light and humorous way by placing 1,500 emergency boxes containing single roses around Paris, labelled “In case of love at first sight, break glass”. 

With boxes placed everywhere from the Seine to the Eiffel Tower, this was a unique campaign which left a strong impression on tourists and Parisians alike, sparking plenty of interest in the brand behind it.

 

“This campaign appealed to me because of its simplicity. By taking such an iconic image and transforming it into a symbol of romance, Kingsday and the Flower Council of Holland were able to subvert expectations and pique the curiosity of passers-by.”

Marika Samek, Senior UX Specialist

 

Happy Valentine’s Day!

What do you think of the designs our team have picked out? Let us know by tweeting @JBi_Digital with the hashtag #ValentinesCampaigns, or by leaving us a comment on our LinkedIn.

This is the second of a blog series for 2020, which will see our design team picking out their favourite creative campaigns and designs every month based on a theme:

January: Favourite Designs of 2019 to celebrate the New Year

February: Valentine’s Campaigns for Valentine’s Day

March: Campaigns That Will Make You Smile for the International Day of Happiness

April: Our Favourite Easter Campaigns on Good Friday

May: Our Favourite LGBTQ+ Campaigns to mark the International Day Against Homophobia, Transphobia and Biphobia

June: European Championships Campaigns to mark the start of Euro 2020

July: Anti-Bullying Campaigns for the International Day of Friendship

August: Olympics Campaigns to mark the end of the 2020 Olympic Games

September: Humanitarian Charity Campaigns for the International Day of Peace

October: Mental Health Campaigns for World Mental Health Day

November: Halloween 2020 Designs following Halloween 2020

December: Christmas Campaigns in the run up to Christmas 2020

If you have a project which you would like to speak to our team about, please don’t hesitate to get in touch with us through [email protected], or by calling 0207 043 2510.