JBi-Film-Cover
JBi-Film-Cover
May Design Blog
Our Favourite LGBTQ+ Campaigns
Our Favourite LGBTQ+ Campaigns

Our Favourite LGBTQ+ Marketing Campaigns

The International Day Against Homophobia, Transphobia and Biphobia was celebrated over the weekend and, while most were unable to take to the streets to mark the occasion, supporters all over the world came together to share images and stories online.

Inspired by the spirit and togetherness of the contributors, our design team has put together a collection of its favourite LGBTQ+ marketing campaigns from the last ten years.

This is the fifth of a monthly blog series for 2020, which gives our designers the chance to pick out their top designs and campaigns on selected themes.

So pour yourself a drink, sit back and let our designers take you through a collection of their Favourite LGBTQ+ Marketing Campaigns from the last ten years.

Starbucks Campaign
Starbucks
#whatsyourname

Starbucks - Every Name’s A Story

This year, Starbucks released a series of videos as part of its #whatsyourname campaign.

The campaign’s flagship video tells the story of James, a transgender man, who is struggling with his transition to a new name and identity. It uses the “name on the cup” coffee shop trope to show how much a simple act of acceptance can mean to somebody in a situation like his.

From a designer’s perspective, the art direction in James’ video is fantastic; it is shot with a realistic tone and refuses to glamorise the subject matter, instead highlighting the daily struggles that people within the transgender community often face.

Channel 4 chose the #whatsyourname campaign as the winner of its Diversity in Advertising Award, describing it as “ground breaking” and praising Starbucks’ subsequent partnership with UK charity Mermaids, which offers support to gender-diverse children, young people and their families.


This campaign really strikes a chord with me; it feels genuinely heartfelt and personal. I love how it takes a familiar aspect of Starbucks’ service and uses it as a symbol of inclusivity and acceptance.”

Sam Izzet, Design Manager

 

Skittles Campaign
Skittles
Only One Rainbow Matters

Skittles - Only One Rainbow Matters

Beyond Pride, it is difficult to think of a brand more synergistic with rainbows than Skittles.

In order to support the LGBTQ+ community, Skittles have gone “rainbowless” for the Pride season every year since 2017, using the strapline “only one rainbow matters during Pride.”

And in 2019, Skittles went a step further, partnering with leading LGBTQ+ designers including Kate Moross and Maia Boakye to create four limited edition packaging designs, which went on sale before and during the Pride season.


“This is an excellent example of a brand being self-aware in its marketing – Skittles have found a way to support an important cause while strengthening their brand and catching the eye.”

Marika Samek, Senior UX Designer

 

The Economist Campaign
The Economist
Pride and Prejudice

The Economist - Pride and Prejudice

First broadcast in 2016, The Economist’s Pride and Prejudice campaign is a 24 hour event, streamed live worldwide, that includes some of the leading voices in business and the LGBTQ+ community.

The purpose of the event, which was first held in New York and has since been hosted in London and Hong Kong, is to lead and encourage conversations about the accommodation of the LGBTQ+ community within business.

The Economist’s supporting social media campaign has helped it to reach millions every year, and made Pride and Prejudice one of the most hotly anticipated LGBTQ+ events on the calendar.


Pride and Prejudice is one of The Economist’s most popular campaigns, and for good reason. It hands the microphone to experts, allowing them to lead the conversation and building a strong social media campaign around them. ”

Laurent D’Unienville, UI Designer

 

Spotify Campaign
Spotify
Pride Stories

Spotify - Pride Stories

In 2017, Spotify commissioned Vancouver based agency Giant Ant to create a series of animated clips highlighting some of the key milestones of the LGBTQ+ movement.

By partnering with some of the most famous advocates within the community, Spotify were able to create an entertaining and informative set of videos which now sit within their Pride Playlists

The slick motion design and colourful animation style are key in bringing the campaign’s content to life, for which Giant Ant have earned a lot of credit.

 

“Not only did I find Spotify’s campaign informative and inspirational – it actually had a big influence on the imagery and video that we created for this blog series!”

Rhys Smitti, UI Designer

 

Celebrate Difference

What do you think of the campaigns our team have picked out?

Let us know by tweeting @JBi_Digital, or by leaving us a comment on our LinkedIn.

This is the fifth of a blog series for 2020, which will see our design team picking out their favourite creative campaigns and designs every month based on a theme:

January: Favourite Designs of 2019 to celebrate the New Year

February: Valentine’s Designs for Valentine’s Day

March: Campaigns That Will Make You Smile for the International Day of Happiness

April: Our Favourite Easter Campaigns on Good Friday

May: Our Favourite LGBTQ+ Campaigns to mark the International Day Against Homophobia, Transphobia and Biphobia

June: European Championships Campaigns to mark the start of Euro 2020

July: Anti-Bullying Campaigns for the International Day of Friendship

August: Olympics Campaigns to mark the end of the 2020 Olympic Games

September: Humanitarian Charity Campaigns for the International Day of Peace

October: Mental Health Campaigns for World Mental Health Day

November: Halloween 2020 Designs following Halloween 2020

December: Christmas Campaigns in the run up to Christmas 2020

If you have a project which you would like to speak to our team about, please don’t hesitate to get in touch with us through [email protected], or by calling 0207 043 2510.