The Easter weekend is a marketer’s dream; a four day break during which millions of families are cooking up barbecues, gorging on chocolate and sitting in front of the television.
While the COVID-19 pandemic is sure to make this Easter break different to any other, it is nonetheless a welcome distraction and an opportunity for many of those who are still working to take a break and rest.
With that in mind, our design team has put together a collection of their favourite Easter marketing campaigns from the 2010s.
This is the fourth of a monthly blog series for 2020, which gives our designers the chance to pick out their top designs and campaigns on selected themes.
So grab some chocolate, make yourself comfortable and let our designers take you through a collection of their Favourite Easter Campaigns of the 2010s.
Carlsberg - If Carlsberg Did Chocolate Bars
Carlsberg have one of the most recognisable marketing straplines in the UK.
The “If Carlsberg Did…” campaign is still going from strength to strength nearly a decade after it’s initial launch. Its popularity stems from its simplicity and potential for innovation, both of which were used to great effect in their 2016 “If Carlsberg Did Chocolate Bars” PR stunt and TV advert.
Carlsberg made use of a brilliant play on words to create the world’s first chocolate bar. No, not a bar of chocolate – a drinking establishment constructed entirely out of chocolate, from the dartboard to the bar stools.
“This campaign shows creativity and brand-longevity. I appreciate the way Carlsberg acknowledged the success of their original idea and applied it to a completely different medium. “
Rhys Smitti, UI Designer
Cadbury - Live Easter Egg Hunt
Users were introduced to a cartoon-like, virtual world where they took part in a group Easter egg hunt, with the first to spot the hidden eggs winning real chocolate!
“This campaign melds together several of my favourite marketing mediums, blending exciting virtual reality technology with social media engagement to produce a unique Easter campaign.”
Laurent D’Unienville, UI Designer
Sainsbury’s - Easter Your Way
This is another campaign from 2018, this time from Sainsbury’s.
Sainsbury’s are known for their simple, visual marketing style. This TV campaign was no different, showcasing the varying ways that British people spend their Easter weekends.
This playful and positive campaign used the slogan “Easter your way” to deliver the message that everybody enjoys Easter differently, a message that feels especially relevant this Easter, which is bound to be one of the most unique Easter weekends we ever experience.
“I love the message of this campaign which, combined with the black and white styling of the imagery and strong orange typography, makes it so recognisably Sainsbury’s! ”
Marika Samek, Senior UX Designer
Durex - The Durable One
Ending on a bit of a cheeky one, this Easter print campaign by Durex blew up over a decade ago, but will still be familiar to millions.
Using a vivid pink and sitting the bunny nonchalantly in the centre of the frame, this campaign complemented the Durex brand brilliantly and was very successful.
Sam Izzet, Design Manager
What do you think of the campaigns our team have picked out?
This is the fourth of a blog series for 2020, which will see our design team picking out their favourite creative campaigns and designs every month based on a theme:
January: Favourite Designs of 2019 to celebrate the New Year
February: Valentine’s Designs for Valentine’s Day
March: Campaigns That Will Make You Smile for the International Day of Happiness
April: Our Favourite Easter Campaigns on Good Friday
May: Our Favourite LGBTQ+ Campaigns to mark the International Day Against Homophobia, Transphobia and Biphobia
June: European Championships Campaigns to mark the start of Euro 2020
July: Anti-Bullying Campaigns for the International Day of Friendship
August: Olympics Campaigns to mark the end of the 2020 Olympic Games
September: Humanitarian Charity Campaigns for the International Day of Peace
October: Mental Health Campaigns for World Mental Health Day
November: Halloween 2020 Designs following Halloween 2020
December: Christmas Campaigns in the run up to Christmas 2020
If you have a project which you would like to speak to our team about, please don’t hesitate to get in touch with us through [email protected], or by calling 0207 043 2510.