Not everyone is aware but the word “blog” is actually a shortened form of “web log” and it stands for a website that keeps a log of people’s thoughts, their actions, and their reactions to other people’s thoughts and actions.
Business blogs enable companies to create powerful personal relationships, with their existing and future customers. Blogs not only add a personal and human face to your business but also serves several purposes like providing required and important information about the company to your clients, highlighting your businesses products, services and activities and also attracts new visitors to the website. Many business blogs also keep their readers up to date on industry news and happenings in their specific business sector.
Not only this, a blog can also enhance the website rankings on search engines since search engines love fresh content and lots of incoming links.This means that blogs and search engines complement each other very nicely!
Setting up the blog and structuring it properly is important too, contact JBi to assist you on this.