YouTube HQ by Travis Wise
YouTube HQ by Travis Wise

Google Pushes Adwords for Video

Google Ads are one of the most important factors of generating success and leads online as a web marketer. The search engine giant has developed this service over time to let businesses of all sizes have a chance of succeeding and gaining visibility in daily searches. But the world is changing at a fast pace, so Google is doing a great job at keeping up to date with the world’s evolving culture. Google has begun to push their AdWords for video, in partnership with Youtube, giving another source of lead generation for businesses.

“So what is AdWords for Video? It integrates video campaigns into the AdWords dashboard, where Google’s search and display advertisers are already bidding for and managing their campaign. So small businesses can treat video ads as just another campaign that they’re running with Google, rather than something big and scary. It could be particularly useful for the ones that already have a big presence on YouTube that they’d like to promote. Specifically, AdWords for Video allows you to buy Google’s TrueView ad units, which can appear in YouTube videos, alongside search results, and in the company’s display network.” TechCrunch

You can find out more about Google AdWords for video on the Get Started page.