Facebook is updating its News Feed algorithm in the upcoming months to favour links to websites that load fast while reducing the visibility of links to slower-loading websites.
Facebook has stated that “factors such as the person’s current network connection and the general speed of the corresponding webpage will be considered. If signals indicate the webpage will load quickly, the link to that webpage might appear higher in your feed.”
The social media giant is offering helpful tips for developers on site speed optimisation.
Facebook generates a considerable amount of traffic to websites so if your site isn’t running so fast, maybe it is time you find a new hosting provider.